Online banking - Loyds TSB
Customs find online banking easier to handle thank going into the branch. Loyds is an emxaple of internet banking. They say that their target audience could anyone but mainly the young age groups , this is because the older aged people tend not to use the internet and feel that the going into the bank is safier. Loyds TSB state that the benfits of using their online banking are that they can have access to their balance all the time, they can pay bills online, they can view their statement online, you can link your acount to someone else so you can transfer some money. Loyds feel that they fulfill the target gorups needs. However there are some disadvantages that Loyds do not explain are that the account can be hacked by someone else and they can have your account details.
There can also be improvements that could be made for the internet banking services. The improvements that can be made to the website is that the questions can be slow answer so that could be improved by an instant help repsonse.
They would also need to make the website more secure because more and more people these days are hacking information on peoples accounts.
Recently Loyds TSB have made a safe keyring where a code is sent to the keyring and the code then has to be typed into the website to access your account. If the code is typed wrong then the account will not open. However not everyone has access to the keyring based technonlogy it is only possible to have that if you have a bigger account and if you are not a student. Students tend not to be given these because they normally have a username and password to access their accounts.
on the online banking website you can check if the website is secure. The two features that tell you if the website is safe or not is the padlock symbol either at the bottom or the top of the page. Also on a normal wesite it starts Http and on a secure website for banking or email it should be Https. if this does not appear then the website is a hacker website where they can see any information you type in.

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